[ Case Study · All-Day Dining Restaurant ]
FRIENDS AVENUE
All-Day Dining Restaurant · Multiple locations, Dubai, Dubai · 1,600 to 4,000 SQFT
9 to 14 venues in one year, at ~25% below market rate.
Location
Multiple Locations, Dubai
Size
1,600 to 4,000 SQFT
Category
All-Day Dining Restaurant
Services
Location Scouting, Lease Negotiation, Growth Strategy
[ Overview ]
Friends Avenue is an all-day dining brand that set out to grow from nine venues to fourteen in a single year. Arion led the location and lease strategy behind that expansion.
[ The challenge ]
The brand wanted to enter strong, up-and-coming communities where it had no presence, and to do it within a strict budget on both size and rent.
[ Approach ]
We pinpointed the right communities, sourced sites that fit the brand's footprint and budget, and negotiated every lease tenant-side.
[ What we did ]
- ◆Location Scouting
- ◆Lease Negotiation
- ◆Growth Strategy
[ Outcome ]
We secured multiple locations, including Peninsula in Business Bay, Sobha Hartland, Palm Jebel Ali, Arabian Ranches 3 and Al Khail Mall, at an average of 25% below the market asking rate. The brand hit its expansion plan and stayed within budget.
