[ Case Study · Ice Bath & Recovery Studio ]
ICEHOUSE
Ice Bath & Recovery Studio · Meadows Village & DIFC, Dubai · 980 SQFT
A brand-new concept placed in DIFC and Meadows Village. Both open and thriving.
Location
Meadows Village & DIFC
Size
980 SQFT
Category
Ice Bath & Recovery Studio
Services
Location Scouting, Lease Negotiation, Expansion Strategy, Business Setup
[ Overview ]
Icehouse is an ice bath and recovery studio, a brand-new concept launched by owners with no prior retail management experience. Arion positioned it so landlords would take the bet.
[ The challenge ]
It was an untested concept and the founders had no retail track record, which made landlords cautious.
[ Approach ]
Working from their concept deck, we approached key landlords, built the case for backing a new concept, and negotiated the terms.
[ What we did ]
- ◆Location Scouting
- ◆Lease Negotiation
- ◆Expansion Strategy
- ◆Business Setup
[ Outcome ]
Icehouse secured two locations, Index Tower in DIFC and the new Meadows Village by Emaar. Both are open and thriving.
